Concerns over Tipperary’s ability to sustain and grow tourism have intensified following a recent council presentation on tourism performance and marketing activity, a meeting where councillors again highlighted the county’s deepening shortage of visitor accommodation.
While elected members warned that a lack of “bed nights” is now actively preventing the county from hosting events, retaining tour groups and converting day-trippers into overnight stays, local stakeholders say the discussion risks becoming yet another exercise in acknowledging the obviouswithout confronting who is accountable for years of drift and under-delivery.
Thurles social media continuously sells “local life” as if it were a tourism product and that is completely failing us. Thurles tourism messaging is too often confused about its real job.
A visitor does not fly to Ireland for a post from Thurles Tourist Office wishing them a “Happy Christmas”; “Happy New Year”; Inviting Nail Bar Appointments; Selling Clothing; Local Book Launches and other generic services that exist to be found in every backward town and village in Ireland. Yes, local businesses matter, but when social tourism channels read like a community noticeboard, it dillutes the towns strongest selling points and waste the fleeting attention created by international coverage.
Right now, too much content promotes what exists here locally, rather than what a visitor would travel from North America, France & UK for. That is why tour coaches stop and then quickly go or totally avoid Thurles altogether. That is why day-trippers don’t become overnight stays and that is why international attention risks becoming little more than a headline.
What Thurles Must & Should Do Immediately.
Use the Lonely Planet moment, and immediately deliver Thurles Lions Club Signposting so Thurles stops being overlooked.
Tipperary has a rare opportunity in the fact that the county has been recognised in Lonely Planet’s Best in Travel 2026list, (a global “top 25” selection). Tourism Ireland says Tipperary is described as “best for hiking, history and fine food”, exactly the kind of international positioning counties spend years trying to win. But that attention must now be converted into overnight stays, and that requires practical, on-the-ground delivery, particularly for towns like Thurles. So here is the uncomfortable truth; ‘Likes’ on Facebook are not bed nights. If our digital content does notanswer the visitor’s basic questions, they stay on the motorway.
Thurles Lions Club have shown our town of Thurles the lead by securing €29,600 in LEADER funding for a Thurles Heritage Trail, including signage at strategic points around the town with QR codes linking visitors to digital storytelling. Thurles has been crying out for this kind of hands-on, visitor-ready infrastructure for years. It should be treated as an emergency priority, not reduced to a cosy talking-point trotted out once a month for newspaper coverage, with scarcely a single progressive tourism voice in the room.
If Tipperary County Council is serious, this is precisely what it should be funding, promoting and delivering, with councillors and officials finally partnering with those who actually understand the tourism industry.
Currently if visitors attempt to visit the Thurles Tourism Site – Oops! That page can’t be found.
We will be speaking more about failures and solutions in the coming days, so do stay tuned. SeeThurles Tourism Debate: Part III.
Ireland is warned of a risk of severe recession if US interest-rate row triggers global market shock.
Ireland’s economy is highly internationalised, having strong links to US-headquartered firms and export markets. Risks to global growth can translate rapidly into weaker investment, softer labour demand and pressure on our public finances.
Ireland faces heightened exposure to a potential global downturn, if a growing political struggle in the United States over interest rates, undermines confidence in financial markets.
In laymans terms, at the heart of this row is a simple question: who gets to decide the “price of money” in the world’s biggest economy; will it be elected politicians, or an independent central bank? Truth is when investors think the answer is “politicians”, markets can react fast and brutally.
What it means to “lower interest rates” and why leaders like it. Interest rates are basically the rent we pay to borrow money. When the central bank cuts rates, it usually makes borrowing cheaper across the economy (mortgages, business loans, car finance), which can boost spending and hiring. Politicians often like lower rates because they can create a quick-feel-good phase: asset prices can rise (shares, housing), repayments can feel easier, and growth can look healthier, at least for a while.
Why central bank independence matters. Central banks are kept at arm’s length from day-to-day politics because there’s a temptation in politics to prefer the short-term “sugar rush” over long-term stability. If markets believe a central bank is being leaned on to cut rates for political timing, rather than economic reasons, two big fears kick in: (1)Inflation risk: People start to worry that prices will rise faster in future because money is being kept “too cheap” for “too long”. That can become self-fulfilling as workers and firms demand higher wages/prices to keep up. (2)Credibility risk: Investors begin to doubt the central bank will do the unpopular thing (like keeping rates higher) when it’s necessary to control inflation. Once credibility cracks, it’s hard to repair quickly.
The current concern centres around pressure being applied in Washington for sharply lower US interest rates and the risk is that markets interpret this as political interference in central-bank decision-making. If investors lose faith in the independence of the US central bank, economists warn it could spark turbulence in US bond markets, with knock-on effects for global borrowing costs, credit availability, stock markets and economic growth.
Why this US debate matters to Irish households and businesses Interest rates are often described as the “price of money”. When rates fall, loans can become cheaper and economic activity can pick up. However, if markets believe rates are being pushed down for political reasons rather than economic conditions, investors can demand a higher return to compensate for perceived inflation risks and uncertainty, driving up longer-term borrowing costs, weakening confidence and tightening credit. Even though Ireland doesn’t set US interest rates, a shock in US bonds and credit markets tends to spread because US markets are a cornerstone of global finance.
For Ireland, the main channels are: (a) A global recession hits trade and jobs If the US slows sharply, global demand usually weakens and investment decisions get postponed. That hits Irish growth through exports and business confidence. (b) Ireland’s US link is unusually large. Ireland is deeply tied into US multinational supply chains and activity. One detailed public analysis found: A large share of value added in key sectors is US-controlled (e.g. manufacturing and ICT). The US is a major destination for Irish goods exports (with a heavy concentration in pharma/chemicals and medical devices).
A measurable macro link: a 1% fall in US Gross Domestic Product (GDP, the total monetary value of all final goods and services produced within a country’s borders during a specific period, serving as the primary measure of its economic health and size) was estimated to line up with about a 1% fall in Irish Gross Value Added, (GVA, economic measure of the value of goods and services produced in an area, industry, or sector), with a knock-on hit to corporation tax receipts over time. That means Ireland can feel US trouble not just “a bit”, but systemically: exports, investment, and tax revenue all become vulnerable at the same time.
In plain terms, the fear is that an attempt to engineer cheaper money could backfire:
Bond markets could wobble if investors worry about inflation or policy credibility, Banks and lenders could pull back as funding becomes less certain, Businesses may postpone investment, and Households feel the squeeze through weaker jobs growth and reduced confidence.
Ireland’s exposure: trade, multinationals and a concentrated tax base. Ireland is particularly sensitive to external shocks because of its openness and the scale of its links with the US. Recent independent analysis has pointed to Ireland’s heavy reliance on corporation tax receipts, noting that corporation tax accounts for well over a quarter of total tax receipts, with around three-quarters paid by large US multinationals. Separately, ratings analysis has noted that in 2024 around one-third of Ireland’s goods exports went to the United States, dominated by pharmaceuticals. The European Commission’s latest macroeconomic forecast also highlights Ireland’s vulnerability to international developments and “shifting US policies” that could affect multinational activity and profitability here, even as it projects Irish GDP growth moderating sharply in 2026 after exceptional export-driven growth in 2025.
What is happening in the US. US central-bank independence has become a flashpoint amid public criticism of the current Fed Chair Jerome Powell and a widening political dispute over the direction of interest rates. The Jerome Powell has publicly warned that pressure and intimidation risk politicising monetary policy, insisting that rate decisions should be set “based on evidence and economic conditions”.
US reporting in recent days has underlined that Jerome Powell’s term ends in May 2026, though he may remain on the Board of Governors until 2028, and that developments in Washington are being closely watched by investors and policymakers.
Implications: “storm conditions” and what to watch. Economists caution that the risk to Ireland is less about any single policy move and more about market confidence: if US bond markets become disorderly, the shock can transmit quickly through global finance, tightening credit and weakening demand across trading partners.
For Irish consumers and firms, the warning signs would typically include:
sharp falls in major stock indices.
sudden jumps in longer-term borrowing costs.
banks tightening credit standards.
a marked cooling in global trade and business investment.
Therefore, Ireland is especially sensitive because it’s an small, open economy with a very large US trade/Foreign Direct Investment/tax footprint, so a US-driven global shock can hit Ireland hard and quickly.
Low-income families are increasingly anxious that the next electricity bill will be the one they simply can’t meet, as everyday usage becomes a choice between heat, light and other essentials.
Official figures show that 7.4% of people went without heating at some stage in the past year, due to lack of money, while 4.5% said they were unable to keep their home adequately warm, a stark measure of energy deprivation even before the worst winter pressures bite.
At the same time, the energy regulator’s arrears updates show a significant share of domestic electricity accounts currently remain in arrears, with large numbers in longer-term debt (90+ days), underlining how quickly “a tough month” can become a lasting burden.
Anti-poverty groups, including SVP, warn that once-off supports have faded while costs remain punishing, leaving families fearful of disconnection, mounting repayment plans, and cold homes becoming normal.
However, there is a small glimmer of light at the end of this winter tunnel for people in receipt of Child Support Payments or getting a qualifying social protection payment or taking part in an approved employment, education or training support scheme, so do hang-in there.
Keep in mind that applications will open on June 1st for Back to School Clothing and Footwear Allowance eligibility for 2026. Families who qualify for the Back to School Clothing and Footwear Allowance (BSCFA) can apply from June 1st to 30th September each year, with the Department of Social Protection confirming the scheme window and advising that the 2026 scheme will open in June 2026.
The once-off, means-tested payment is designed to help with the cost of children’s clothing and footwear ahead of the return to school each autumn.
Payment rates. The allowance is paid per eligible child, at two rates: €160 for children aged 4–11. €285 for children aged 12–22 (where eligible). Children aged 18–22 must be returning to second-level education to qualify.
Key change for 2026: extension to children aged 2 and 3. As part of Budget 2026, the Department has confirmed that the €160 rate will be extended to children aged 2 and 3 who qualify, a change that will apply for the 2026 Back to School Clothing and Footwear Allowance BSCFA.
Who qualifies. To be eligible, applicants must meet a number of conditions, including:
Be getting a qualifying social protection payment or taking part in an approved employment, education or training support scheme.
Be getting Child Support Payment (previously Increase for a Qualified Child) for each child claimed (with some exceptions).
Satisfy the household income limit (means test) and be resident in the State, as must each child claimed.
Operational guidelines set out weekly income limits (for 2025, for example: €694 for one child, €756 for two, €818 for three and €880 for four, with an additional €62 for each extra child).
How to apply and who gets paid automatically. The Department says many families will be paid automatically through a data-matching process, with award notices issued to a person’s MyWelfare account or by post in June. However, if you have not received an award notice by the end of June, and you meet the conditions, you will need to apply, even if you were paid automatically in previous years.
Applications are made online via MyWelfare.ie, which requires a verified MyGovID account.
Closing date. The deadline to apply is September 30thof the scheme year.
Ford has issued an urgent safety warning to 2,865 Irish owners of its Kuga plug-in hybrid (PHEV), advising that a high-voltage battery defect could, in certain circumstances, lead to battery thermal venting and potentially a vehicle fire, with a risk of injury.
Kuga Plug-In Hybrid
The renewed warning follows an earlier safety notice issued in March 2025 affecting the same vehicles, when owners were instructed not to charge the battery due to the risk of a short circuit while driving. Ford later stated that a software update, rolled out in July 2025, would detect anomalies and prevent any fire risk.
However, owners who previously received, and in many cases installed, that update have now been sent a fresh warning letter instructing them to follow the latest guidance regardless of whether the earlier action was completed.
What owners are being told to do now Until a permanent remedy is available, Ford is advising affected customers to:
Limit charging to a maximum of 80% and do not exceed this limit.
Use only the default “Auto EV” mode, and avoid Deep Mud and Snow modes until further notice.
Ford has said it does not yet have a fix, but anticipates a remedy by mid-year, and that customers will be contacted and instructed to arrange a dealer visit once the remedy is ready.
Vehicles affected. Ford said the vehicles impacted were manufactured before 28th November 2023, and that unsold affected vehicles have been placed on hold.
Background and customer impact. The Kuga crossover has been one of Ford’s strongest sellers in Ireland, with 3,124 registrations over the past three years, and more than 95% of those sales being plug-in hybrids. Last year, some owners affected by the initial defect began legal actions against the car maker, with one Circuit Court claim alleging the vehicle was effectively worthless while repayments continued under a personal contract plan. Asked why battery packs are not being replaced and whether compensation would be considered for owners facing difficulties selling affected vehicles, Ford said it would “define the right remedy for this issue”, adding: “We apologise for any inconvenience this may cause to our customers… We remain committed to providing our customers with safe and high-quality vehicles, addressing potential issues and responding quickly.”
Customer guidance: Affected owners are advised to follow the instructions in Ford’s letter and contact Ford’s customer contact centre or their dealer for further assistance.
But where were the invitations issued to the people whose pay packets actually depend on Thurles and Tipperary tourism? How many hoteliers, B&B owners, tour operators, café and retail staff, guides and event organisers; those living the reality of the season, were to be found at this month’s council meeting to spell out, at firsthand, what is choking the industry and what must now change?
Isn’t there a deeper irony here? Are these not the very councillors and officials who, year after year, have presided over the slow neglect and destruction of our visitor attractions, allowing standards to slip, opportunities to be missed, and avoidable damage to mount, only to now lament the consequences as if they were bystanders rather than decision-makers?
I refer of course to the Tipperary County Council members who warned that a shortage of visitor accommodation is now the single biggest barrier to growing tourism in Tipperary, limiting the ability to host events, retain tour groups and convert day-trippers into overnight stays.
Tourism.
At the Tipperary County Council’s January meeting, elected members heard an update on tourism performance and marketing activity, but stressed that the county is effectively trying to grow the visitor economy with insufficient “bed nights” to support conferences, festivals and group travel.
Councillors also raised concerns that coach tours are increasingly stopping briefly at flagship attractions before moving on, while organisers of large gatherings are forced to seek accommodation outside the county due to limited capacity and difficulty securing blocks of rooms.
But is that claim borne out by the numbers? With this year’s event already sold out, and with day tickets priced at €30 and weekend tickets at €45, even a basic calculation raises obvious questions. If the headline attendance figure of 5,000 daily in attendance is accurate, then 5,000weekend tickets at €45.00, would suggest revenue in excess of €225,000 before any single day-ticket sales are even considered.
So why, then, is the Council’s support being described as paltry? On what basis is that judgement being made and against what set of accounts?
The difficulty is that, as far as we are aware, the Council has not publicly published last year’s accounts in relation to the Thurles Musical Festival. Without transparent figures, it is impossible for the public to assess what level of funding was provided, what costs were involved, or whether the paltry label is fair, exaggerated, or simply politically convenient. After all this so called paltry sum is taxpayers money; not the gift of a benevolent and nameless altruistic patroness or good fairy.
Indeed until those accounts are published, the questions will remain: how much public money was actually provided, where did it go, and how does it stack up against the event’s apparent income?
The core warning they claim is simple – promotion is outpacing capacity. Members were clear that marketing alone cannot deliver tourism growth if Tipperary cannot provide sufficient accommodation to keep visitors in the county overnight. The meeting heard that reduced availability in some areas and the broader national pressures on accommodation is impacting Tipperary’s ability to capitalise on tourism demand.
While officials noted this is a national challenge, councillors argued that the consequence for Tipperary is specific and immediate: events, tour groups and visitor spending are being lost because the county cannot consistently offer the volume of bed nights required to compete.
But the people whose pay packets depend on Thurles and Tipperary tourism ask the question “Where is all this promotion”? Local councillors flagged caravan/campervan parking as a growing issue, particularly “unmanaged” parking in scenic spots (including lakeside areas), and warned it’s causing local frustration and putting pressure on amenities.
What was said, in plain terms: Unmanaged campervan/caravan parking is becoming “a serious problem” in some areas, with councillors reporting that it is increasingly to be found along lakes and other high-amenity locations. Councillors said they’re getting complaints from residents about inappropriate parking and pressure on local facilities, and that the situation needs planned, serviced, designated locations rather than ad hoc stopping.
Council officials responded that a dedicated campervan and caravanning strategy is being developed, backed by‘external funding‘, to ensure facilities are properly located/designed and to curb unmanaged activity.
We will be speaking more about these failures in the coming days, so do stay tuned. See Part II HERE.
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