Rasbee Limited has applied to Tipperary County Council for permission to introduce an off-licence and pizza takeaway at the existing Inver service station on Mathew Avenue in Thurles.
The proposed development would occupy a 96-square-metre corner unit within the service station shop. Plans include a designated area for the sale of beer and spirits for consumption off the premises, along with an in-store pizza takeaway facility and associated site works.
Ten car-parking spaces are identified as serving the property, and the council recorded the application as received and validated on July 28th 2026 under Article 28 of the Planning and Development Regulations 2001. Its validity remains dependent on the site notice meeting the relevant regulatory requirements. A site inspection is due to take place during the statutory assessment period. Submissions or observations received up to and including August 31st will be considered, with a decision scheduled for September 21st.
Planning Application Location Outlined In Blue.
Application records can be checked through the Tipperary County CouncilHERE(File Number: 2660735)
Any new takeaway would enter a crowded Thurles food market. If approved, the proposed pizza facility would join an already substantial food-service sector in Thurles. Current online directories identify Thurles already has a sizeable selection of restaurants, cafés, hotels and Takeaway businesses. Online directories list several dozen food-serving establishments across the town itself and surrounding area, with at least eight businesses specifically listed as Takeaways.
While our figures are approximate, and some businesses appear in both categories. Nevertheless, they indicate that the proposed outlet would enter a competitive local market in which customers already have a broad range of dine-in, collection and delivery options. Whether the development would contribute to the closure of an existing business cannot be established from the planning application. Competition alone does not mean closures are inevitable, and the proposed facility may attract passing trade associated with the service station, rather than relying entirely on town-centre customers.
However, the possibility of further closures cannot be dismissed. The Restaurants Association of Ireland reported that 150 restaurants closed nationally during the first quarter of 2025, attributing the losses to rising operating costs. The association has identified labour, food, energy, insurance and taxation as significant pressures on food-led businesses. The Government subsequently restored the 9% VAT rate for food-led hospitality from July 2026, offering some relief to the sector.
Against that background, an additional takeaway could place further pressure on some established operators, particularly where businesses compete for the same evening pizza and fast-food trade. It would nevertheless be speculative and potentially unfair to suggest that any named Thurles restaurant or takeaway is likely to close without evidence from the businesses concerned.
More than half of the cigarette packs examined in a new industry-commissioned survey did not carry evidence that Irish excise duty had been paid.
The 2026 Empty Pack Survey, conducted on behalf of Japan Tobacco International (JTI) Ireland, examined 5,000 discarded cigarette packs collected from streets and public bins in 22 of Ireland’s largest towns and cities. The packs were gathered between February 16th and April 3rd last.
According to the then findings, 57% were classified as non-Irish duty paid, mNo Duty Paid on image suppliedeaning Irish taxes had not been paid on them. However, this category includes both illegal tobacco and cigarettes legally purchased abroad and subsequently brought into Ireland. Fourteen per cent of all packs examined were identified as counterfeit. Counterfeit cigarettes are manufactured without the brand owner’s permission and are generally produced to imitate legitimate products, deceive consumers and evade taxation.
Significant geographical differences were reported. Galway recorded the country’s highest proportion of non-Irish duty-paid packs, at 75%. Swords followed at 66%, according to the published results. Wexford had the highest reported counterfeit rate, with counterfeit products accounting for 25% of packs collected there. Ennis recorded a rate of 20%, followed by Waterford at 19%. The survey covered 22 towns and cities, but the accessible reports do not indicate that Clonmel, Nenagh, Thurles or another Tipperary location was included.
Researchers assessed the discarded packs to establish their likely origin, examine their tax markings and determine whether they were authentic. The findings should be interpreted with some caution. Because the research was commissioned by a tobacco company and relied on discarded packs, it does not necessarily represent the proportion of all cigarettes consumed or sold in Ireland. Empty-pack studies also cannot establish whether every non-Irish duty-paid pack entered the country illegally.
The latest official comparison currently available is Revenue and the HSE’s independently conducted 2024 survey of packs held by smokers. It classified 26% as illegal and another 11% as legal but non-Irish duty paid. Counterfeits represented less than 1% of the illegal packs in that study.
We learn from press reports that Ireland’s tourism agencies have spent more than €1 million paying influencers to promote holiday destinations, since the beginning of 2025.
That is a substantial amount of public money and it deserves more than impressive claims about followers, views and “audience reach.” It deserves transparent evidence that these campaigns generated additional visitors, bookings and revenue. Tourism has certainly improved. Ireland welcomed more than 3.2 million overseas visitors during the first half of 2026; 15% more than in the same period of 2025. Their spending increased by 18% to €2.6 billion.
Those are encouraging figures, but they do not prove that influencer marketing produced the recovery. Tourism is affected by airline capacity, ferry connections, weather, exchange rates, prices, consumer confidence and many other forms of advertising. An influencer reaching millions of social-media accounts is not the same as delivering millions of tourists. A view is not a booking, a “like” is not a hotel stay, and a follower is not necessarily a prospective visitor.
This distinction is particularly important for Tipperary. The county’s tourism performance during 2025 was positive but mixed. Sixty per cent of tourism businesses reported growth and 14% remained stable, while 26% experienced a decline. Attractions and activity providers performed well, with 82% growing or maintaining attendance.
However, accommodation businesses had a more difficult experience: 34% reported a decline, while shorter stays and later bookings remained significant problems. Much of Tipperary’s strength also came from domestic residents and day-trippers. An impressive 94% of attractions maintained or increased their Ireland-based visitors.
That is good news, but it does not demonstrate that paid influencer visits generated significant additional tourism. In fact, favourable weather, local engagement, repeat visitors and domestic day trips were identified as important reasons for Tipperary’s performance.
Tipperary does has a tourism product that should be capable of selling itself internationally: the Rock of Cashel, Cahir Castle, Lough Derg, the Glen of Aherlow, the Galtee Mountains, Holycross Abbey and a rich combination of history, food, outdoor recreation and authentic rural communities. The county’s challenge is not simply attracting social-media attention. It is converting interest and day trips into overnight stays, encouraging visitors to explore beyond the best-known locations and ensuring that tourism spending reaches local accommodation providers, restaurants, shops and communities.
There is a legitimate place for digital creators in modern tourism promotion. Social media influences approximately 23 – 24% of potential visitors looking for holiday inspiration. However, recommendations and online searches are even more influential.
The biggest reason people choose Ireland is not celebrity endorsement. It is the country itself. Tourism Ireland’s research shows that scenery is the leading reason for choosing Ireland, cited by 33% of potential visitors. It is followed by Culture, Sightseeing and History. Historic Sites, Food and Drink, Walking, Hiking and Nature have exceptionally broad appeal. The public should therefore be asking whether enough money is being invested directly in the things visitors actually come to experience: heritage conservation, trails, public transport, visitor facilities, signage, accessibility, accommodation capacity and effective booking systems.
The strongest criticism is not that every influencer campaign is wasteful. We do not have the evidence to make that claim. The problem is that the agencies have not publicly demonstrated the opposite.
After spending more than €1 million, reporting enormous audience reach is inadequate. The agencies should now publish, for every major campaign: The total fee and associated travel costs. The audience and markets targeted. Engagement from relevant prospective visitors. Confirmed bookings or attributable visitor spending. Cost per booking and return on public investment. Honest regional results, including overnight stays generated in counties such as Tipperary. (Remembering no establishment likes to report decline.)
If those measurements show that influencer marketing works, the agencies will have a strong case for continuing it. If they cannot produce them, taxpayers are entitled to question whether public money is supporting tourism, or merely subsidising attractive trips and highly polished social-media content.
Ireland’s tourism recovery is welcome. Tipperary’s attractions are showing real resilience. But neither development gives tourism agencies a blank cheque.
Publicity is not performance. Reach is not revenue. Public money must produce measurable public value.
Payments to Tipperary’s 40 county councillors climbed to almost €1.83 million during 2025, with Thurles representative Mr Sean Ryan, (Fianna Fáil), finishing among the five highest-paid elected members in the county.
Figures published through Tipperary County Council’s public payments register show that councillors across the county’s five municipal districts received a combined €1,828,735.43 during the year. That represents an increase of €86,658 compared with the corresponding total for 2024.
Fianna Fáil Cllr Mr Sean Ryan
The published amount covers more than expenses in the everyday sense. The council’s register includes councillors’ basic remuneration, annual allowances, vouched local-representation expenses, additional payments for holding senior council positions, training and conference costs, and payments from external bodies.
Fianna Fáil councillor Mr Sean Ryan was the highest-placed Thurles representative in the countywide rankings. He received €54,226.22 in total during 2025, making him Tipperary’s fourth-highest-paid councillor. His overall payment included the standard councillor’s salary of €30,932, together with the various allowances and expenses available to elected representatives. Cllr Mr Ryan also received an additional €6,000 for serving as Chair of one of Tipperary County Council’s strategic policy committees. Strategic policy committees (SPC), help develop and review council policy in areas such as housing, roads, planning, economic development and community services. Their Chairs take on responsibilities beyond the ordinary workload of a councillor and consequently qualify for an additional allowance. The prominent position of Thurles councillor Mr Sean Ryan in the rankings, reflects the additional payment attached to his SPC chairmanship, as well as the security allowance recorded during the year. His total was almost €3,000 higher than that of the councillor immediately below him in the top five.
Cllr Mr Ryan was also one of only two Tipperary councillors recorded as receiving a security-related allowance during the year, claiming €2,750 in the third quarter of 2025.
Note:“Security allowances”are intended to help local representatives pay for measures designed to improve their personal safety. Eligible measures can include CCTV systems, intruder alarms and panic buttons installed at a councillor’s home.
The other recipient was Clonmel Fine Gael councillor Mr John Fitzgerald, who received a security payment of €2,777.75 during the final quarter. Cllr Fitzgerald ranked fifth overall, with total payments of €51,971.83.
Tipperary’s highest-paid councillor in 2025 was Fianna Fáil’s Mr John Carroll, who received €60,644.22. Cllr Carroll became Cathaoirleach of Tipperary County Council in June and received €6,923.10 in connection with that office during the year. His total also included the basic annual remuneration of €30,932, annual allowances of €6,958 and €1,577.23 through the Local Representation Allowance, (LRA). The LRA is a vouched scheme through which councillors can recover qualifying costs incurred while carrying out their work as public representatives.
Fine Gael councillor Mr Declan Burgess was narrowly behind Cllr Mr Carroll, receiving €60,580.61. Cllr Burgess, who had been the county’s highest-paid councillor in 2024, received €13,846.20 in Cathaoirleach allowances relating to his period in the Chair before Cllr Mr Carroll’s election. His 2025 payments also included almost €31,000 in basic remuneration, annual expenses of €5,834 and €3,248 under the LRA scheme. His total increased from €59,114.09 in 2024.
Ms Mary Hanna Hourigan occupied third place, with payments totalling €55,201.47. Alongside her €30,932 basic remuneration, she received €6,253 under the LRA, annual expenses of €6,549 and a €6,000 allowance for Chairing a strategic policy committee.
At the opposite end of the table, Carrick-on-Suir Fianna Fáil councillor Ms Amy Goldsboro received the lowest total, at €34,388.39.
Independent councillor Mr Micheál Lowry was the second-lowest recipient, with €37,743.48. Ms Pamela Quirke O’Meara received €38,635, Ms Louise Morgan Walsh was paid €39,019, and Mr Joe Hannigan received €39,205.
Fine Gael’s Ms Peggy Ryan, representing the Thurles Municipal District, received €42,076.44 in total payments during 2025. The council’s quarterly registers show the total included her basic remuneration, annual and local-representation allowances, payments connected with chairing the Thurles Municipal District from June, and payments from the Southern Regional Assembly. For example, she received €1,384.62 as an MD chair allowance in Q3 and €1,615.39 in Q4. She also recorded external-body payments of €474.58 in Q3 and €794.15 in Q4. Note:“External-body payments” are payments councillors receive from organisations outside Tipperary County Council on which they serve as council representatives. They generally relate to attendance, travel or subsistence, rather than additional council salary.
That places her outside the five highest-paid councillors but above several representatives at the lower end of the countywide table.
The deteriorating condition of the River Suir cannot be treated as a new discovery.
For years, residents, anglers and environmental campaigners have raised concerns about pollution, excessive vegetation, restricted flows and the general neglect of the river through Thurles and surrounding areas. Yet meaningful, coordinated action by elected representatives, Tipperary County Council and the responsible State agencies has been painfully slow. VIEW HERE and note date, November 7th 2013.
Note the dates of the following links published over the past 13 years
Recent statements and a carefully produced publicity videos may create the impression of decisive political intervention. But inspections, promises and political photo opportunities are not substitutes for an agreed restoration programme, clear accountability and work on the ground.
Ministerial Visit Raises More Questions Than It Does Answers. Minister of State Mr Kevin Moran recently visited sections of the Suir in Thurles and Holycross following representations from Independent TD Mr Michael Lowry. Not for the first time Deputy Lowry says the Office of Public Works will support an application from Tipperary County Council, under the enhanced Minor Flood Mitigation Works Scheme. The expanded scheme reportedly allows councils to seek 95% funding for eligible works costing up to €2 million.
Pictures of the River Suir bed not shown in “Team Lowry’s” promotional video. The litter remains almost six weeks after the Liberty Music Festival, with no proper clean-up and no bin near “Wino’s Corner” despite repeated requests to Tipperary County Council.
All such commitments is welcome, but it remains only a commitment to support an application. The public has not yet been given a detailed proposal identifying:- The exact works to be undertaken. The evidence that those works will improve the river. The environmental assessments required. The project’s anticipated cost and timetable. The agencies responsible for delivering and monitoring it.
After years of warnings, the people of Tipperary are entitled to something more substantial than another announcement.
Where Have Our Representatives and Council Officials Been? The present condition of the Suir did not develop overnight. Local representatives and council officials have had ample opportunity to inspect the river, consult anglers and environmental groups, engage the relevant agencies and develop a long-term plan. Instead, the response has too often appeared fragmented and reactive.
Councillor Micheál Lowry and his father, Deputy Michael Lowry TD, are now drawing attention to conditions that local campaigners say have been evident for more than a decade. Their intervention must therefore be judged by what it delivers, not by the number of statements, videos or the ministerial visits it generates.
Other pictures of the River Suir bed not shown in “Team Lowry’s” promotional video. The litter remains in the river, together with 6 Supermarket trollies, almost six weeks after the Liberty Music Festival, with no proper clean-up and no bin near “Wino’s Corner” despite repeated requests to Tipperary County Council.
It should be noted:Thurles Town Park bye-laws were formally made by Tipperary County Council acting through the Templemore–Thurles Municipal District, and they came into operation on March 1st 2016. Available evidence indicates that those bye-laws then regulated alcohol consumption in the park, but this bye-law today remains totally ignored by all and sundry.
The same standard must be applied to Tipperary County Council. If the Council intends to seek OPW funding, it should publish its proposal and explain how any vegetation removal, blockage clearance or flood-related work will be reconciled with water quality, fisheries and habitat protection.
This Is More Than a Question of Appearance The problem cannot be reduced to reeds, bulrushes or an untidy riverbank. The Suir catchment covers approximately 3,500 square kilometres. Catchments.ie has previously identified excess phosphorus from sources including wastewater, animal waste and fertilisers as a major water-quality pressure. Excess nutrients can drive eutrophication, damaging aquatic habitats and reducing ecological quality. Catchments.ie’s Suir assessment also shows why pollution sources vary across the catchment and require targeted measures rather than a single cosmetic response.
Low summer flows, pollution, heavy plant growth, sediment and physical obstructions may interact, but they are not necessarily the same problem. Removing vegetation without identifying the underlying causes will not, by itself, restore the river. Any intervention must be scientifically informed and developed with the relevant environmental and fisheries authorities.
Too Many Agencies—and Too Little Accountability Responsibility for the Suir is spread across numerous organisations, including: Tipperary County Council. The River Basin Management Service, (formerly LAWPRO). The Environmental Protection Agency. Inland Fisheries Ireland. The Office of Public Works. Uisce Éireann. The National Parks and Wildlife Service. Local landowners, anglers and recreational organisations.
This above complicated structure cannot continue to provide cover for delay and buck-passing. The public needs to know which body is leading the response, what each agency is responsible for and when measurable improvements will be delivered. The failure to prominently involve or even acknowledge the River Basin Management Service in recent Lowry political presentations is particularly difficult to understand.
Community Initiatives Must Be Supported; but Properly Coordinated. The Cashel, Golden and Tipperary Anglers Association is reportedly considering seeking assistance to hire specialist equipment to remove bulrushes from parts of the riverbed. Separately, NoreVision is reported to be progressing proposals for River Suir and River Barrow trusts. Such trusts could help communities undertake practical restoration, education and awareness projects, provided they have appropriate scientific guidance, sustainable funding and constructive relationships with public agencies. Community organisations can make an enormous contribution, but volunteers should not be expected to compensate indefinitely for failures of statutory responsibility.
Public “Save Our Suir” Meeting in Cahir. A public information meeting is scheduled following a recent committee meeting of the Cashel, Golden and Tipperary Anglers Association. Date: Wednesday, August 26th, 2026. Time: 7:30pm. Venue: Cahir House Hotel. Tel.: 052 7443000. Admission: Open to all. Note: I could not independently locate an official online notice confirming the above event, thus intending attendees should check the organiser’s latest announcement before travelling.
The “Save Our Suir” proposed meeting offers residents, anglers, landowners, recreational users and environmental campaigners an opportunity to hear what is being proposed and to demand answers from those responsible.
The Suir Needs a Plan; NOT Another Vote Catching Publicity Exercise. The River Suir is an ecological, recreational and economic asset belonging to the entire community. Its future cannot be protected through disconnected funding announcements, short-term clearance projects or political sound-bites.
Those attending any Cahir meeting should demand: A published, science-based assessment of the river’s condition. Identification and investigation of pollution sources. A costed restoration and maintenance programme. A clear division of responsibility among the Council and State agencies. Meaningful consultation with anglers, environmental specialists, landowners and residents. Public reporting against firm delivery dates.
After years of warnings, elected representatives and council officials must be held accountable for the absence of effective action. The question is no longer whether the River Suir is under pressure. The question is who will take responsibility and how soon tangible work will begin.
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