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Michael Dundon, former editor of the Tipperary Star newspaper and PRO of the Thurles Sarsfields 2014 International Hurling Festival reports.
Over eighty teams will be taking part in this year’s 2014 forth Thurles Sarsfields International Hurling Festival, which takes place this coming July, is a week-long event to tie in with the Munster hurling final.
The video slide-show hereunder gives just a small taste of the preparation and the taking part by some of last year’s talented participants. (Click HERE for full HD)
Arrangements are at an advanced stage for this prestigious event which for the first time will include ladies football and juvenile hurling tournaments in addition to the usual, thirteen-a-side hurling, camogie, road bowling and Caman Abu competitions, which have been so successful over the last three years. The Target Ball bowling competition for the handicapped, such a big hit last year, will again be part of this year’s festival.
Former Sarsfields chairman, John Enright, the driving force behind the festival, says that the Semple, Carew, and Culhane Cups will again be the main feature of the hurling festival, but this year teams will be taking part from some of the more traditional counties with the aim of upgrading competition. Sixteen teams will participate in these, with eight teams in both the camogie and ladies football tournaments.
Last year a Caman Abu inter-pubs/societies recreational hurling competition was introduced and was a massive hit. This year it is planned to have thirty two teams involved and the event will be run over three nights in the week, leading up to the Munster final.
The festival will commence on July 5th with the ladies football, target ball, and road bowling events. The Semple, Carew, and Culhane cups hurling and the camogie competition for the Helen O Mara cup take place on Saturday July12th.
John Enright stated that the cultural side of the festival is not being forgotten and this year a Ceili House will be staged at the Sarsfields Centre on Saturday July 12th, following the competitions and presentation of prizes.
John Enright stated “The festival is evolving each year and we are continually seeking ways to improve it; to make it more attractive for both participants and spectators. We have additional teams this year and supplementary events which we hope will make it an even better spectacle than before.
The festival has grown steadily over the last three years, thanks to the great support of our sponsors and the hard work of our committee and club members. Our aim is to promote Thurles as a sports tourism centre for the benefit of the town and to achieve this we would welcome all the support we can get from the Thurles public.”
The Hidden Tipperary Tourism Group, chaired by Mr Seamus King, gave their full commitment earlier this month to assisting where possible in attracting as many visitors to Thurles as possible for this major sporting event. Visitor attractions in Thurles will halve their entrance fees or offer free admission during this week-long festival period, beginning July 5th through to July 12th 2014.
Sounds like Thurles will be the place to visit in early July 2014.
 New ‘Discover Hidden Tipperary’ Brochure
The new Thurles Tourism Brochure for 2014, funded by Thurles Town Council and entitled ‘Discover Hidden Tipperary,’ has now been uploaded to a ‘Widget’ on the Hidden Tipperary website.
(NOTE: For those not familiar; a widget is a stand-alone application that can be embedded into third-party sites by any user; onto a page where they have rights of authorship, e.g. a webpage, blog, or profile on social media sites.)
This brochure comes in the form of a printable PDF file (Portable Document Format) and is available now to all for full download.
To download the brochure go to the link shown HERE on the Hidden Tipperary website, then simply Right Click on the picture and select ‘Save Link As’ or ‘Save Target As’. Choose ‘Desktop’ as your favoured destination and click ‘Save’.
This uploaded PDF file on Hidden Tipperary will now allow visitors, both from home and worldwide, the opportunity to download, read and also to print off a copy prior to visiting the Thurles area, if so desired.
The downloading of this PDF file will also allows any persons; in particular those involved in making a ‘crust’ within the tourism accommodation sector, to upload this brochure unto their own individual personal websites or alternatively convey same through an attachment via emails or through social media sites such as Facebook, thus assisting these same accommodation providers to attract /inform all would-be future possible clientèle to visit our beloved county of Tipperary.
Printed copies of the brochure can be obtained presently from; Thurles Tourism Information Centre in ‘BookWorm’ situated north-west of Liberty Square, [Map Ref ], St Mary’s Famine Museum [Map Ref ], Anner Hotel [Map Ref ], Lár Na Páirce [Map Ref ], The Source / Thurles Library [Map Ref ] and many other locations in Upperchurch and Holycross in the coming days.
Hidden Tipperary Tourism Group launched their new Tourism Brochure for the 2014 season on Thursday night last. This new brochure is the first group tourism venture to be published, in an attempt to attract visitor to the areas of Thurles, Holycross and Upperchurch, in recent years.

Pictured above L-R : Mr B.Clancy, Mrs M.Cullen, Mr J.O’Shaughnessy (President Thurles Chamber), Mr C.Cullen, Ms. Kathleen Bourke and Mr S.King, representing Hidden Tipperary Tourism Group and Thurles Chamber.
Launching the new Hidden Tipperary brochure at the Thurles Chamber Enterprise Centre, Nenagh Rd, the Thurles Chamber President Mr John O’Shaughnessy congratulated the tourism group on the layout of the brochure and the attractive content published therein. He also informed the gathered assembly at this launch that for the first time a Portable Document Format File (PDF) of this brochure would now be shortly published on-line on various websites, thus allowing visitors from both at home and abroad, not only the opportunity to read same but also to print off a copy, prior to visiting the area.
Mr O’Shaughnessy stated “I believe that in the future other tourist visitor attractions in this area will join with the Hidden Tipperary Tourism Group, to also jointly market their particular attraction. Same attractions properly networked would demonstrate that Thurles and its environs is “no one stop shop,” but rather the perfect place to visit in any season, to spend a few days quietly relaxing, while visiting just some of these various and numerous wonderful venues, now shown to be on offer in this new publication, right here in our rural Hidden Tipperary.”
This first venture into such brochure networking, features the attractions; Cormackstown Heritage Centre, Holycross Abbey, Farney Castle, St Mary’s Famine and War Museum, Cabragh Wetlands, Upperchurch and Lár na Páirce GAA Museum.
All of attractions also offer a wide variety of interesting entertainment headings including; Sport, History, Culture, Scenic Countryside, Heritage, Family Fun, Walking, Climbing etc in Upperchurch, Holycross and Thurles town.
The Vintners’ Federation of Ireland (VFI) have elected their first female President. Noreen O’Sullivan from Nenagh, Co Tipperary started her two-year term yesterday.
 Noreen O’Sullivan new V.F.I. President
Speaking following her appointment at a VFI conference in Westport, Co Mayo, yesterday Mrs O’Sullivan stated; “Pubs still face high costs and we have deep concerns about Government inaction in the implementation of health codes. For decades, women have played a crucial role in Irish pubs, working behind the bar and managing premises.” the former midwife stated.
“It is a very great honour to take on the mantle of President of the VFI and to be the first female to do so, however, symbolism alone will not address the issues we face as an industry. My number one ambition as President is to be positive and to highlight at every opportunity all that is great in the Irish pub.”
“We must not whine and look for sympathy and we cannot expect others to come to our rescue. We must extol the virtues of that great institution that is the Irish pub and shout about it from the rooftops and that is what I intend to do. Make no mistake, the pub industry is still facing very significant challenges, with some 1,300 pubs having closed since 2005 and thousands of jobs lost and family business closing their doors for the very last time.” she continued.
“It has been a bruising and challenging decade. As your incoming President I urge the current Government to address the sale and promotion of cheap alcohol, introduce the ban on price-based advertising and bring in the statutory code of practice in respect of segregation. This is a massive social and health issue which cannot be ignored any longer. The Irish pub has a future worth fighting for, and the pub of tomorrow will have to be very different from the pub of today. Publicans must focus on changed offerings with an increased emphasis on events. Constant evolution and innovation will ensure survival. The time for action is now.”
“At a time when we are enticing more tourists, our country already has one of the highest levels of excise in the EU, for example the combined excise and VAT on a pint in Ireland is 68 cent and in Spain it is only six cent. The pub industry needs relief from the current penal rate of excise. My message to Government will be very clear, No more taxes.” stated Noreen.
Noreen O’Sullivan can be found pulling pints at her husband Jim’s pub, “Rocky O’Sullivan’s” in Kickham Street, Nenagh, Co Tipperary, famous for it’s Card Games and Traditional Irish Music nights.
The Anner Hotel here in Thurles is undergoing a huge facelift at present, as the large brown bear sitting at the reception desk, holding a sign “Bear With Us,” informs its growing daily patrons.
The hotel, as most local people have become aware, was purchased recently, rescued in the nick of time from the arms of uneasy receivership, by brothers and respected property developers Michael, Patrick and Seamus Maher, latter natives of the nearby village of Two-Mile-Borris.
 Breda Keane
Already the new owners are demonstrating they mean to do business, installing new management and transforming this, their newly acquired asset, into an establishment that visitors in the future, both local and from further afield, will casually ‘name drop’ in all subsequent conversations.
Already, immediately on arrival, patrons will be pleasantly greeted by the new changes taking place at this ‘jewel in the crown,’ of Thurles accommodation.
The large patron’s free car parking area has been impressively transformed, now forming two lanes of traffic direction and thus offering a much safer vehicle parking enjoined area.
The previously overgrown neglected hedges and sickly decaying trees have been removed, opening up and revealing a previously undiscovered source of new streaming summer light. This rambling boundary has now been replaced with attractive careful substitutions; same fully restored by the planting of new mature evergreen trees of the sculptured triangular garden conifer variety. Note also strategic planting of one of the 70 species of the slow-growing family of ‘Buxaceae,’ commonly known as Box or Boxwood hedging. All new planting is tastefully protected at ground level by new, neat high kerbs and a welcome return to seeded lawn grass areas, replacing where once unattractive, dull and eroded black tarmac reigned supreme.
Clever changes are also evident in the mature secluded Georgian style main garden area, latter whose light and shade continue to remain ‘God’s Gift’ to all wedding photographers and their clientele. Wooden park benches have been tastefully introduced in no particular mathematical pattern, lending themselves to the appearance that same have stood there since the Hanoverian monarchs of the 18th and 19th century once ruled over us. A few strategically placed tables have also been introduced lending themselves to use by those who require that hour of quiet solitude, to sit and read a newspaper over a cup of coffee, weather permitting.
A welcome fresh coat of paint to the exterior of this building has been completed, while evidence of concern for the future comfort of patrons is also in evidence; with glaziers on site yesterday busy replacing single glass panes in favour of more modern double glazing.
New Manageress
This lady has big brown eyes, her smile is infectious, she is not from Cork, (contrary to misinformed local belief) and her credentials are impeccable. I am speaking of course of M/s Breda Keane, the now newly installed manager at the Anner Hotel, here in Co Tipperary.
The firm friendly handshake I received on my first introduced to Breda, by part owner Michael Maher, should have given me a more informed clue as to her true origins, after all she was wearing a gold Claddagh ring, latter an Irish symbol of loyalty and friendship on her right hand.
Yes Breda is a native of Galway City and indeed not the first Galwegian to ever take up residence here in Tipperary. With a fully recognised third level degree qualification in Hotel Management from Galway, her professional working career to-date spans some 12 years. Now with management experience gleaned from other well respected accommodation venues such as the Shelbourne Hotel, Dublin; Actons Hotel, Kinsale and Orial House Hotel in Cork, our much loved Anner Hotel, Thurles, Co Tipperary appears to be heading from strength to strength.
Welcome to Thurles Breda and may we take this opportunity to wish you every continued success with your professional career.
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