As Promised: Time to Construct Plans and Attempt to Find a “Bookable Visitor Experience,” for Thurles.
Thurles Tourism Debate: Part IV.
Concerns over Tipperary’s ability to sustain and grow tourism have intensified following a recent council presentation on our tourism performance and marketing activity; but then in the words of T.C. Haliburton and later P.T. Barnum, “Talk is Cheap” and the words of councillors and officials come easier than their actions.
Thurles ‘A Sellable Product’.
“Thurles: Cathedral, Liberty Square & Local Stories, Lár na Páirce.” (90–120 mins)
The promise: (what the visitor gets.)
A guided, easy walking loop that explains Thurles through three stops foreigners can understand instantly:
Cathedral of the Assumption:
Big visuals + a clear “why it matters” story: architecture, stained glass, music/choir tradition, and key moments that root the town in Irish life.
Liberty Square heritage loop:
2–3 short, memorable stories (old shopfronts, civic points, photo stops); stories, the kind people repeat afterwards. e.g. See links Bridget Fitzpatrick, – District Inspector Michael Hunt. – Vogue Magazine. – King Charles III, Association. – the stories are endless the work is already highlighted.
Lár na Páirce:
Framed as “Irish life & identity through games”, sell as a cultural stop, not a sports lecture.
Why it’s easy to sell:
- Walkable and simple (no specialist knowledge needed).
- Weather-proof-ish if you plan “pause points” under cover (shopfront canopies / a proper bus shelter if installed is a cheap win).
- Perfect as an add-on stop between other major routes.
Why Irish Rail is a big advantage for Thurles.
Thurles has a very strong practical selling point; it’s a rail town with visitor basics already in place.
From Irish Rail’s station information, Thurles station is 0.5 miles to the town centre, has toilets, passenger shelters, an enclosed waiting room, and strong accessibility (lifts to platforms, accessible toilet, ramps). It’s also on key intercity routes including Dublin Heuston – Cork (directs and intermediate), plus services connecting towards Limerick/Ennis and Tralee.
That means we can pitch Thurles as:
“Arrive by train, walk the town, back on the train.”
Ideal for weekend/day-trip groups who dislike motorway fatigue, parking stress, or long coach days.
In Part V, of our Thurles Tourism Debate, in the coming days we will assist in where to contact/sell and will provide a short, copy/paste social media advert.
Note: Since two paid tour guides with proper temperament, will be required to undertake this work, (yes we already have two knowledgable individuals, trained by myself), thus creating two jobs, which is more than our Tipperary public reps. have created in the past 20 years.
Time to increase failed footfall and reverse the deliberate destruction of our town centre, (Liberty Square), as a centre for business.






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