Tourism Ireland Launches Campaign to Showcase County’s Global Recognition.
County Tipperary has been named one of the world’s top places to visit in 2026 by Lonely Planet, the renowned travel guide publisher. The county features in Lonely Planet’s Best in Travel 2026, an annual list highlighting 25 destinations and experiences across the globe that travellers “should not miss” in the year ahead.
Thurles, The Cathedral Town
Described as “best for hiking, history and fine food,” Lonely Planet praises Tipperary as a place where “the food is remarkable, the landscapes are generous, and the castles are so casually scattered across the county that you’ll probably stumble across one on your way to dinner.” The guide adds that while Tipperary captures the postcard-perfect image of Ireland, it also “holds a few surprises” for those who explore further.
Welcoming the accolade, Elmagh Killeen, Head of Brand and Marketing Communications at Tourism Ireland, said: “We’re thrilled that Tipperary has been recognised among the world’s top destinations for 2026. This is a tribute to the county’s stunning walking trails, rich heritage, and exceptional food scene. It’s a real opportunity to set Ireland apart and to encourage more international visitors to discover Tipperary for themselves. I want to congratulate all the tourism and hospitality providers in the county whose hard work has made this achievement possible.”
Tom Hall, Vice President of Lonely Planet, echoed those sentiments, noting:“Tipperary’s inclusion in Best in Travel 2026 highlights its wonderful blend of hiking, history and fine food. From iconic landmarks like the Rock of Cashel to its namesake blue cheese, the county offers an authentic and quietly beautiful slice of Ireland. Its walking trails, village pubs and scenic drives make exploring Tipperary a true pleasure.”
Tourism Ireland plans to capitalise on this international recognition through an extensive global marketing push. The campaign will include:
Global media outreach: a major PR drive targeting leading travel and lifestyle journalists; Social media promotion: sharing the news with millions of followers across key markets including the United States, Great Britain, Spain and Italy; Market focus: special emphasis in Spain and Italy, both of which are ‘twinned’ with Tipperary as part of Tourism Ireland’s regional growth initiative; Digital spotlight: a dedicated feature on Tourism Ireland’s global website, Ireland.com
Piseógs were the most common form of curse used in old Ireland, a Piseóg being a superstitious belief or practice, charm or spell.
Piseógs are traditional Irish curses often associated with rural communities and folklore. Same can be used to cause misfortune to others, steal their luck, or influence events, and are often cast with the intention of causing harm. The very fear of the piseóg itself was often considered a significant part of the curse, sometimes more damaging than the actual act itself.
Join Maura for Folk Magic of Piseógs in Cashel Library, onThursday 30th October at 2.30pm. Note: Adult Event.
This is just one of the many free eventsat Cashel Library each year. Do Remember booking is essential to Tel: 062-63825.
Communications update on pollution of the River Suir In Thurles town centre as received, up until today, September 23rd 2025.
Regarding my last communication updating details on the 12 year old River Suir pollution problem, four emails were sent on Friday last September 19th 2025 to:- Ms Sinead Carr(CE Tipperary Co. Council), [sinead.carr@tipperarycoco.ie]; Environmental Complaints section EPA [E.Complaints@epa.ie], Ms Sharon Scully, (Thurles Municipal District Admin) [sharon.scully@tipperarycoco.ie]; Mr Robert O’Brien(A/Executive Scientist, Environment & Climate Action, Tipperary County Council, Civic Offices, Clonmel, Co. Tipperary).[robert.obrien@tipperarycoco.ie]
To date we have received only two replies shown hereunder.
A reply from the Environmental Protection Agency, latter supposedly a public body responsible for protecting the environment in Ireland has sent the following email.
Dear Mr Willoughby, The EPA acknowledges receipt of your further correspondence relating to this matter. We have written to Tipperary County Council and await their response on any actions taken or planned regarding the matter. We will provide you with an update in four weeks. In the interim, we recommend you continue to report any further issues relating to this matter to Tipperary County Council. Please use the reference numberabove (COM021813) in any further communication with the EPA regarding this matter. Kind regards etc.
Today, I have received a reply from Mr Robert O’Brien, (A/Executive Scientist, Environment & Climate Action, Tipperary County Council, Civic Offices, Clonmel, Co. Tipperary), acknowledging my previous email sent on September 19th. We understand that Mr O’Brien who is on holidays since Friday last has also communicated as follows:-
Hello George, I acknowledge your email sent Friday 19th September. We need time to review your questions, and we will respond in due course. Kind regards etc.
My email sent to the above named on Friday last September 19th has now been sent to the following elected personnel this evening:-
Mr Darragh O’Brien (darragh.obrien@oireachtas.ie) (Minister for Climate, Energy and the Environment & Minister for Transport). Mr Alan Dillon (alan.dillon@oireachtas.ie) (Minister of State with responsibility for Small Businesses and Retail. Minister of State with responsibility for Circular Economy) Mr Timmy Dooley (timmy.dooley@oireachtas.ie) (Minister of State with responsibility for Fisheries, Minister of State with responsibility for the Marine).
A book, entitled “The Oldest Of Old Kriegies”, has now been published by Moycarkey-Borris, Littleton Men’s Shed History Group, under the guidence of Dr Pat McMahon.
The word “Kriegie”[pronounced kree-gee] is the German military slang for an Allied prisoner of war held in a German internment camp during World War II.
Local history researcher and member of Moycarkey-Borris Littleton History Group, Mr Michael Dempsey, now reports.
The new publication “The Oldest Of Old Kriegies”, is a well sourced publication which has researched, for the very first time and in greatest detail, the life of former Littleton, Thurles, Co. Tipperary resident Mr Lawerence (Larry) Slattery. Before coming to Littleton, Mr Slattery was born on February 28th 1913, some 35km away in Rossacrow, Donohill, Co. Tipperary, of parents Mary Ann (nee Moran) and Michael Slattery, both primary school teachers.
On September 4th 1939, Mr Slattery’s aircraft was shot down over the sea at Wilhemshaven, west of Hamburg, latter a coastal town in Lower Saxony, Germany, while attempting to bomb 4 warships.
Picked up from the sea Mr Slattery would go on to become the longest detained British P.O.W of the entire War; not being finally freed until Allied troops reached his prisoner-of-war camp (stalag) in April of 1945.
Moycarkey-Borris History Group Littleton (MBL) would like to thank the National Archives of Ireland, Military Archives of Ireland, University College Dublin (UCD) Archives, Rockwell College Archives, Lincoln University Digital Archives, British National Archives, Tipperary Studies (at Thurles Library), and family descendants, from whence this extensive research now featured in this publication was gleaned.
This new publication can be purchased from Book Worm Bookshop & Cafe,Thurles, The Horse & Jokey Hotel, from all retail shops in Littleton and directly from members of the Moycarkey-Borris, Littleton Men’s Shed, History Group. Mobile Phone:086-3648664.
Yesterday afternoon, as a heavy downpour swept across Thurles Town, I took shelter beneath the trees on the banks of the River Suir and waited. As predicted at 3:00pm, as the bells from Thurles Cathedral struck the hour, the rain eased just long enough for me to capture a series of photographs and a short video, the evidence of which, now speaks for itself.
Video above shows sewage flowing openly in the River Suir, in Thurles Town centre. The Fountain, once gifted to the Thurles Tidy Town Committee and stolen from the river Suir by council officials, with the knowledge of current serving local councillors, must now be returned.
The reason the rampant weed growth along the riverbank is left uncontrolled is now obvious. These weeds serve as a natural curtain, concealing the 28 outlets discharging their contents directly into the river; a river which LAWPRO (Local Authority Waters Programme) scientists confirm is dying rapidly.
Yes, in response to an EPA memo last week, Council officials, who had deliberately ignored our warnings, made a token gesture. Two pallets, two plastic bollards, a pile of discarded clothing, and six supermarket trolleys were finally removed. But beyond that, little has changed. As my video above shows, bottles dumped into the river during this summer’s Town Park Music Festival still remain. The blame here cannot rest entirely with festival-goers; when public seating is installed by a river, litter bins must also be provided. Yet councillors and their officials continue to ignore this most basic of facts.
I spent over an hour yesterday in that putrid stretch of riverbank, speaking with those passing along the walkway near the Swinging Gates at the junction of Emmett Street and Thomond Road. After the downpour, one covered drain was spewing raw sewage; another carried foul runoff from the southern end of town. Spanish students and Ukrainian refugees were horrified by what they saw. Local residents, on the other hand, merely shrugged, “nothing new,” they said. Even the ducks, same introduced years ago by the late Wilbert Houben, Thurles Gun Club and myself, paddled eagerly in the filth, feeding on its floating debris.
Meanwhile, on 11th September, (a full 13 days after I had contacted the EPA in Wexford), our local newspaper finally ran a piece on the issue. Disappointingly, the image used was a long outdated archive photo, showing a river that looked nothing like its current choked and dying state. The article itself read more like a promotion for a local politician, than an exposé of the environmental crisis being ignored for the past 12 years.
And so, the buck-passing continues. LAWPRO; Uisce Éireann; Inland Fisheries Ireland, etc. none are willing or able to take legal action against Tipperary County Council. Instead, information shuffles endlessly from one desk to another, while the river suffers in silence and our government runs around like a headless chicken, believing, like the two genetically enhanced mice, ‘Pinkey and the Brain’, that their hyper-intelligence is slowly taking over the world.
But let it be clear: as the video shows, this is ‘Not The End’.
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