Sophie’s Swaps – Shop smarter, Cook Better, Unprocess Your Plate.

Sophie’s Swaps: Simple supermarket swaps and ultra-processed food free recipes to transform your shopping and unprocess your plate by authoress Sophie Morris.

Ms Sophie Morris – health food advocate, food entrepreneur and bestselling cookbook author – has become one of Ireland’s most trusted voices in nutrition. Her straight-talking advice and practical tips have earned the loyalty of hundreds of thousands of followers, as well as the attention of leading retailers. But Sophie has chosen to remain independent, determined to drive real change in the food industry on her own terms.

Something happened to our food in the mid-70s to make it irresistible to people. Why are ultra-processed foods so irresistible, and how they have come to dominate food culture?

We all want to make better food choices. We’ve heard about ultra-processed foods (UPFs) and the risks they pose to our health – but how much do we really know about what’s in our shopping trolley? Between limited time and misleading marketing, it’s easy to fill our kitchens with UPFs without even realising it.

That’s where Sophie comes in. Through her hugely popular supermarket swap posts, she has helped shoppers across Ireland make simple changes that cut down on UPFs without compromising on taste, convenience, or cost.

From ketchup to burgers, granola to curry sauce, Sophie shows you which brands offer healthier, less processed – and often cheaper – options. You’ll be surprised by what you discover.

And for those days when you want to cook from scratch, Sophie shares 50 quick, family-friendly recipes that prove healthy eating doesn’t have to be complicated.

With ‘Sophie’s Swaps‘, you’ll learn how to shop smarter, cook better, and unprocess your plate – one simple swap at a time.