A Tipperary student joined forces with his Dublin colleague to take gold at the gala final of the 2014 DARE2BDRINKAWARE.ie competition, held in the Smock Alley Theatre Dublin this week.
The project “Don’t Lose Sleep Over Where You’ll Wake Up,” by DCU students Mr Sam Pearson from Roscrea, Co Tipperary and Miss Aisling Sinclair from Dublin, was championed by Miss Caroline Twohig.
Their campaign which reached audiences of over 165,000 on Facebook and also included a number of elements, including a website, interactive drinks calculator, animation piece and viral video, focused on the real-life consequences arising from excessive alcohol consumption. Their extensive marketing and PR campaign supporting the project resulted in significant coverage across all social media in recent months earning them the gold prize of €3,000 for their efforts and skill.
Perhaps the video above is worth remembering, under the heading “Stay Safe,” when we are out and about enjoying this Bank Holiday Weekend!