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GAA To Announce Sponsorship Deal With Skoda

Tipperary County Board and the car manufacturers ‘Skoda‘ are set to announce a new three-year sponsorship deal over the coming days.

Tipperary board formally announced an end to their nine-year partnership with local business Enfer Scientific yesterday, leaving the way for car manufacturers Skoda to sign up to a three-year deal that will take them to the end of the 2013 championship.

The current sponsors will remain for the outstanding football and hurling league fixtures, but the car manufacturers are then expected to step in with a new and more lucrative deal.

As All-Ireland hurling champions, Tipperary were in a strong bargaining position to maximize their profile and increase their income, with the capacity in this three-year deal to earn the county in excess of €750,000.

Enfer have been the county’s sponsors since 2002 and their name was carried on the shirts as Tipperary landed the Liam MacCarthy Cup, after a nine-year absence, last September, and doubts surrounding the future of the partnership surfaced earlier this year, when the Enfer name did not feature on the jerseys for some football events.

The Enfer logo, however, returned as the leagues began, and Tipperary GAA officials are now adamant that their parting with the company has been most amicable.

The new Tipperary kit with the Czech Republic company’s logo is expected to be unveiled following the conclusion of the county’s senior footballers and hurlers interests in the Allianz League.

Tipperary have been implementing a number of cost-cutting measures right across the board, with neither the hurling or football squads travelling abroad for ‘warm weather training’ this season and referees in the county have only recently come to agreement about allowances and match-day passes that came under a review of overall spending .

The securing of a this new sponsorship deal now allows the Tipperary Board to ‘cash in’ on their status as 2010 All-Ireland champions.

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