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Cadbury Dairy Milk Commits To Going Fairtrade.

cashel-community-schoolThe finale of Fairtrade Fortnight 2009 was a huge success! From noon Friday 6th March to noon Saturday 7th March over 30,000 people all over Ireland ate a Fairtrade Banana and helped to set the world record in conjunction with the other countries across Europe. Helping achieve this record were pupils from the Community School here in Cashel Co.Tipperary.

cadburyDuring Fairtrade Fortnight Cadbury and Fairtrade Mark Ireland announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the country’s top selling chocolate bar, by the end of Summer 2009.
Anne Sawbridge, managing director of Cadbury Ireland, stated

“We are proud to make this announcement, which builds on our heritage of working with our supply chain to ensure the quality of life of farmers in the communities in which they live. By working in partnership with Fairtrade Mark Ireland, we are going to ensure more people in Ireland buy Fairtrade products and we look forward to achieving more together than we ever could individually.”

This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system. This move will represent a 45% increase in Fairtrade sales in Ireland.

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